Word
of Mouth
Marketing Strategies 101
Marketing Strategies 101
Word of mouth
marketing strategies are the least expensive and least time-consuming form of
advertisement. It happens every time a customer recommends your goods or
services to someone else, resulting in a new lead for your business. Word of
mouth marketing occurs more than you think.
However, do not solely rely on
your customers to mention your business in casual conversation. Here are three
of my favorite strategies to help you kick-start your campaign.
Refer a Friend Program
People love incentives, as well
as the idea of getting something for free. Establish a Refer a Friend Program
to give your customers a reason to talk about your company. These types of
programs are different between storefront and e-commerce businesses, but the
idea is still the same. Reward your customers when they recommend your business
to a friend who makes a purchase. There are several ways to structure your
program, and be creative with it.
If you own a storefront, create
Refer a Friend cards to distribute to your customers. The front is a basic
business card while the back has room for referrers to write their name, email
address, and telephone number. When you receive a card from a referred
customer, apply the reward to the referrer's account such as free gift money
off toward their next purchase.
As an e-commerce merchant, word
of mouth marketing strategies are a little more tricky, but definitely
manageable. Create a webpage explaining how your Refer a Friend Program works.
Explain that in order to benefit from the program, they need to register for a
customer account. When a referred customer fills out the payments page, they
have the option to enter the email address for the friend who referred them to
your online store. The customer account associated with the referrer's email
address will receive a special reward.
Facebook Likes
When you like a page on
Facebook, it appears in your news stream for all of your friends to see. As a
business owner, you should use this feature to your advantage. Advertise on
your website that for a free gift or a discount on your next purchase,
"Like us on Facebook." Social networking is very influential, so when
Henry sees that Justin liked a page on Facebook, he will want to check it out
too. Henry looks at your Facebook page, loves the goods you are selling and the
great deals you offer and likes your page. Susan sees that Henry likes your
page, and wants to check it out too . . . It is an endless cycle!
Testimonials
When a lead asks for a review of
a product or service you are trying to sell to them, whom do you think they are
more likely to believe you or another paying customer? Testimonials are a great
way to market the reputation of your company. Do not be afraid or too humble to
share all of the wonderful things your happy customers are saying about you;
they may make all the difference and many times will close the sale.
Not only are testimonials
honest, but they are also a completely free form of word of mouth marketing
strategies. People say nice things about you and your business all the time, so
take their testimonials and quote them on your site for the world to see.
Do not limit your strategies to
the three I have listed above. What are some of your favorite word of mouth
marketing strategies? How do you create a buzz about your business?
